Jimmy Choo

UI Brand Design 


Client: Jimmy Choo
Agency: AKQA

Role: Senior UI Brand Designer
Product: Website Optimization
Creative Team: India Pappalardo Art Direction, Sahra Uhler UI Brand Design 
Antonis Mitsopoulos UX, 

UI Brand Design for Jimmy Choo

I had the chance to support the team at AKQA London as a UI Brand Designer to create a new look for the Jimmychoo.com site. The aim was to create a unique and luxurious shopping experience with the best UI and UX practices. We rebuilt the Navigation, created a new home page, added Filters, PLP, PDP, and implemented a new check-out journey. We built everything in a Design System allowing the brand to scale and update campaigns easily


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