Merck, Sahra Yasmin Uhler

I Am Unstoppable

Healthcare Campaign

Client: McCann Health, London, 2019
Role: Art Direction & Design
Products: Key Visual, Campaign C.I. including: Banners, Booklets, CVA, E-mails

I am a Woman, I am unstoppable

To celebrate the landmark label change for pregnancy and lactation, we created the Unstoppable campaign. The new label enables MS specialists to support their patients throughout their family planning journey, with Rebif. So if a patient wants to start a family, MS should not stop her. "Unstoppable" relates to a state of mind and an attitude. Our new campaign is all about capturing that positivity and proactiveness, whilst increasing awareness about the label change.

My job was to develop a new campaign branding and create campaign Guidelines and make a roll-out across various assets such as key visuals, CVA, print materials, banners, e-mails etc.