Versace, Sahra Yasmin Uhler

Versace

UI Brand Design

Client: Versace
Agency: AKQA
Role: Senior UI Brand Designer
Product: Website Optimization
Creative Team: India Pappalardo Art Direction, Sahra Uhler UI Brand Design
Antonis Mitsopoulos UX,

UI Brand Design for Versace

I had the chance to support the team at AKQA London as a UI Brand Designer to create a new look for the Versace.com site. The aim was to create a unique and luxurious shopping experience with the best UI and UX practices. We rebuilt the Navigation, created a new home page, added Filters, PLP, PDP, and implemented a new check-out journey. We built everything in a Design System allowing the brand to scale and update campaigns easily.